Go Beyond Content Creation
The Right Content Strategy can Transform Your Business - We can Help!
Turn your expertise into engaging content that drives real business growth. We empower SMBs to build sustainable, profitable content engines.
Your Content Strategy Experts
We Create Custom Content Strategies That Drive Business Growth
We transform business expertise into compelling content that drives real growth. With a decade of experience building million-dollar content businesses, we combine deep audience research, proven monetization strategies, and innovative AI tools to create sustainable content engines.
From podcasting to video to written content, we don’t just consult – we implement, train, and empower your team to become a trusted industry voice. We’re a content strategy agency in Inverness, Scotland, but we work with clients across the UK, and the world.
Our approach goes beyond basic content creation. We’ve built successful content-powered businesses from the ground up, scaling to seven figures through strategic planning, smart monetization, and efficient content systems.
Whether you’re starting your content journey or ready to scale your existing efforts, we provide the expertise, tools, and guidance to transform your content into a powerful business asset.
We Solve Real Problems
what can we do for you?
Content Strategy
From comprehensive audience research to detailed content roadmaps, we build strategies that align with your business goals.
Content Creation
Expert production across podcasting, video, and written content, crafted to engage your target audience.
Business Development
Transform your content into multiple revenue streams with proven monetization strategies.
AI Innovation
Scale your content production efficiently using custom AI tools and innovative approaches.
Multi-Channel Growth
Create unified content strategies across podcasting, video, and written formats to maximize your reach and impact.
Team Development
We train and empower your internal teams to build and execute effective content strategies long-term.
A message from Colin
What I Know about Content Strategy
Here's the thing about content creation - most people are doing it backwards.
I discovered this the hard way, spending years figuring out what actually works. Back when I started ThePodcastHost.com, I thought I just needed to create "good content" and people would magically find it. Schoolboy error, right?
What I learned (after a lot of trial and error) is that exceptional content only works if you're solving real problems for real people. Sure, that sounds obvious now, but stick with me.
See, I built a 7-figure media brand by focusing on one simple idea: be ridiculously generous with your expertise. Every piece of content we create, whether it's a blog post, podcast episode, or video tutorial, starts with "what problem are we solving here?"
It's funny - the more we gave away for free, the more our business grew. Counter-intuitive, maybe, but it works like magic when you do it right.
Let me share what this looks like in practice:
When we started our podcasting website, we didn't hold anything back. We shared every tip, trick and technique we knew about podcasting. Our competitors thought we were crazy. "Why give away all your secrets?" they asked.
But here's what happened: people started to trust us. They saw we actually knew our stuff. And when they needed more help? Guess who they came to?
That single approach took us from a simple blog to:
- One of the world's top podcasting websites
- A successful SaaS company (Alitu.com) helping thousands of podcasters
- Multiple six-figure revenue streams
- A devoted community of creators who actually look forward to our content
I'm not sharing this to brag (okay, maybe a little 😉) but to show you what's possible when you nail your content strategy.
Here's what I believe: Creating killer content isn't about fancy techniques or secret formulas. It's about being genuinely helpful, consistently valuable, and willing to share what you know.
The best part? I can teach you how to do this.
Having spent over a decade creating content (plus that PhD in online education), I've developed a system that works for any business, in any industry. Whether you're just starting out or looking to scale up, I can help you:
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- Figure out exactly what your audience needs (hint: it's not always what they say they want)
- Create content that actually gets noticed (and shared)
- Build trust through strategic generosity
- Turn casual readers into superfans
- Make your content work harder by repurposing it smartly
Want to see how this could work for your business? Let's chat.
No pitch, no pressure - just a conversation about your content goals and how we might get you there.
Because here's the truth: your expertise deserves to be shared. Let's make sure it reaches the people who need it most.
P.S. Not quite ready to talk? No worries - start by talking to your audience, instead. Start a podcast, find your feet, and then we can help when you're ready to grow it into something really special.
All the best, Colin
Colin Gray
We Turn Vision Into Results
The Content Experts Behind Your Success
Who we're Lucky to Work With
what our clients have to say
Ready to Transform Your Content Strategy?
We’re a content strategy agency based in Scotland, but we work on content strategy across England and the UK, and very widely in the US. We’re a mostly remote team so we’re used to working online, so wherever you are, get in touch.
We have training space to work on content strategy in Inverness, Scotland, and help in-person with your content strategy in Edinburgh, Scotland, too. So, if you’re central belt or highland based, it would be great to work face to face.
