Using Podcasting to Promote Your Small Business

Share This Post

Podcasting is one of the fastest growing methods of getting a brand’s message into the public domain. Podcasting allows anyone, anywhere to reach a worldwide audience, and is a great way to get the personality and values of your brand out there.

The equivalent of a recorded radio show, Podcasting is simply the process of recording speech, adding a few sound effects, and offering that show for subscription to anyone with a digital music player. In 2012, that essentially means anyone with a mobile phone, hence the huge reach.

Podcasting is quick and easy to do once you know how, and requires very little in the way of equipment. Podcasts can be created with a cheap microphone, or out and about with your mobile phone, and rough and ready recordings often make the most engaging material.

If you’re looking to grow your customer base, then you can do so with Podcasting, especially if you have a service or products that can be delivered nationwide, or internationally.

This course will teach you how to Podcast.

  • It will take you from a complete beginner’s level, right up to confident podcaster.
  • It will teach you about the equipment you need and how to use it.
  • It will teach you where to record, and how to edit those recordings.
  • It will also teach you how to make those podcasts available to the public.

Podcasting, the complete guide – sign up today.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

About Colin’s Research

My name’s Colin Gray and I’m currently studying for a Doctorate with the University of Abertay Dundee. This website is the story of that journey.

Colin Gray – Publication List

Peer Reviewed Publications Gray, C. (2015) Exploring Measures of Engagement in Open Online Work Based Learning: Towards Better Measures of Success in Open Online Learning

Do You Want To Boost Your Business?

drop us a line and keep in touch

Learn how we helped 100 top brands gain success.

Let's have a chat