It’s a rare business that couldn’t benefit from starting it’s own blog. Blogging brings huge benefits, not least of which is massively increased customer engagement. Your blog shows the personal side of your business, offering a back stage pass to your customers, and allowing them to connect with you on a deeper level. Of course, this leads to increased repeat custom and the chance of creating customer brand advocates, who’ll then promote your business for you.
Blogging is also an essential in the never ending battle to increase your business’ search engine rankings. Even just 1 post per week will generate a thousands of words of content over a year, all targeted to your niche, your customers. Targetted content such as that is pure gold to search engine rankings, introducing dozens of keywords and keyphrases to your website.
This course will introduce you to the world of blogging, and teach you how to:
- Define the purpose of your blog, creating your voice in the process
- Blog efficiently and sustainably, ready for the long haul
- Choose what to write, and how to write well for the web
- Decide how your blog fits in with others in the industry
- Research how well your blog is doing, and decide on future directions
Blogging is an essential skill for the modern business owner. Find out how to separate your blog from the crowd and win yourself new customers today.
