Social Marketing: Using Social Networks to Win Customers

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Facebook. LinkedIn. Twitter. FourSquare. Pintrest. And On. And On. And On.

It’s a pretty isolated person who has managed to avoid the rise of social media in the past decade. Social networks have come and gone (Bebo who…?) but the concept is certainly not going away, and clear winners are emerging.

Every business can benefit from social networking, no matter what they do. Social networking is about engaging with customers, and customer engagement is rarely a bad thing.

Social networking allows you to meet your customers online and chat with them. It allows you to find out what they want, what they need, what problems they’re experiencing. It allows you to reach out to them, sending them offers or telling them about new products.

Most importantly, it allows you to grow an army of free supporters and promoters. Your happy customers will ‘like’ your material, and that will filter out to their friends. And marketing these days is about trust – what better way to build trust with new customers than via a referral from their friends.

This course will teach you how to use social media to your advantage. It will teach your how to grow a network. It will teach you how to keep that network happy and how to utilise it. It will teach you how to use social networking to get more people through your door, or clicking the buy button online.

Join today to take advantage of the social networking revolution.

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About Colin’s Research

My name’s Colin Gray and I’m currently studying for a Doctorate with the University of Abertay Dundee. This website is the story of that journey.

Colin Gray – Publication List

Peer Reviewed Publications Gray, C. (2015) Exploring Measures of Engagement in Open Online Work Based Learning: Towards Better Measures of Success in Open Online Learning

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